About Art of Digital London

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Art of the Digital London is a programme devised by the Arts Council England to facilitate the establishment and maintenance of a London RFO (Regularly Funded Organisations) network, designed with the purpose of developing and implementing a ‘digital strategy’.


A digital strategy is an individual project plan drawn up by each cultural organization for the creative and efficient implementation of new technologies, helping them to:
 
  • better connect with their audience
  • share artistic and resource material with their audience
  • get their audience to support the organization both artistically and financially

The development of such a strategy also enables organizations to better understand their position within the current context of the web and how they might go about making positive changes to develop their on-line presence. This means that, not only do organizations begin to consider how to better present themselves in terms of communication and marketing, but also to consider how cheaper, often free, solutions can be found to improve back-office administration.

As part of this programme, Openmute, in partnership with IT4Arts (Worshipful Company of Information Technologists) and IT4Communities, have been commissioned by ACE to produce a series of 10 monthly ‘Digital Strategy Salons and Surgeries’. Each of these day long events will be set around a particular topic within the broad framework of digital technologies and project management. During the sessions our collection of experts from the three lead organizations will chair panel discussions and provide one-on-one direct consultancy services for individual organizations.

These salons and surgeries are not intended to function as step-by-step workshops for learning how to use specific pieces of software, rather they are aimed at developing an attitude towards new media tools, approaching them in a strategic manner by placing emphasis upon the relationships between art organizations and technology and so helping RFOs to understand the importance of its inclusion in arts administration. Importantly, it is also an opportunity for RFOs to interact with others and develop a dialogue.