Re-writing video feeds for distribution and revenue generation on IPTV (inc YouView)

Posted Fri, 12/31/2010 - 13:58 by admin
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Over the course of leading the Art of Digital London (AoDL) workshops for ACE London's 275 RFOs, we made a survey of their online video production, identifying 81 organisations producing video. As an experiment we collected their video feeds here http://aodl.mirocommunity.org (the list of organisations is held here http://linkme2.net/np )
AoDL's video workshop summary is here: http://linkme2.net/ob
 
We would like to make a web service through which UK RFOs and cultural organisations could have metadata automatically added to their content, making it compliant with, and accessible through, IPTV platforms/services.
 
In addition to making such video content's metadata compliant with IPTV networks and protocols, we want the service to automatically re-author the metadata, prioritising revenue generation. First of all, this means we'd add in links to paid DTO HD (Download to Own) content, but it could also entail having metered viewing allowing for micro-payments (if the relevant IPTV services offered these options).
 
Once an RFO registered on the web service (and ideally they'd only have to do this once), then all their new video would automatically be published onto the chosen IPTV networks.
 
How would this work.
 
  1. An RFO has content on YouTube, the YouTube service outputs an RSS feed. The web service would capture this feed and re-author the feed adding in fields that the RFO updated in our system. This would then make a new XML feed that was YouView compliant.
  2. An RFO has their video content on their own servers. They would create an account on our service and add in the addresses of these video files. Then, similar to the automatic RSS/XML re-authoring service, they would need to fill out missing metadata in line with YouView's requirements. If the RFO was already generating their own XML, this could be modified on an ongoing basis in the same way as the YouTube RSS/XML feed.