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Web
At OpenMute we look at web development as being two things
- Design & build - We can work on small additions to your web presence to a full website implementation. Drupal is our preferred Content Management System (CMS) and then we plug all the other Web 2.0 tools you need into it; Amazon store, MailChimp, Vimeo, Music Sales, LibraryThing and on and on.
- Web consultancy (strategy) - how to develop your organisation online; communicate your message, grow audiences and increase revenues.
How does it work?
We can either consult you on the process, provide a report and then you go off and build it yourself or have someone else build it, or we'll build the whole thing for you.
Drupal, design & build
The Drupal CMS is versatile and easy to use, with a large Open Source community surrounding it so it means that as new technologies come along modules are quickly made to allow for their integration. Second it means that your site will be future proof with ongoing development and open standards.
Our building process involves making a web site that your staff can easily update and that your community can easily contribute to.
Our design processed look to ensure that your artistic work can easily be found within your site and is visible out of the web, this involves good user flows so if someone want to get to your events page they can and send SEO (Search Engine Optimisation) so that your search results rank high in Google.
Web 2.0
Web 2.0 has meant that professional and cutting edge facilities can firstly be incorporated into your web site and secondly that your presence on the web is now distributed accross many different locations.
We can help you choose the right tools web 2.0, then configure, integrate and train your staff. Examples are in the the area of sales and distribution of media, with things like Sound Cloud or Amazon's fulfillment services for product shipping.
Many services now incorporate an element of social networking in additio, for example your comments on your site can use a service like Disqus to combine comments from different places accross the web onto your web site.
Web consultancy (strategy)
Audience
Understanding the size of your audience, how to report to your colleagues and collaborators, where your potential audience are on the web and then connecting those audiences with your work are the nuts and bolts of our consultancy work.
The basics
We can also carry out an assessment of your digital assets and make sure they are performing properly, offering a set of recommendations for fixes to your problems. Covering things like; email lists, video, audio, eCommerce, accessibility, RSS, surveys, SEO, ePublishing, CMSs, CRM etc
Social networking
Social networking involves setting up a working process that needs constant attention and monitoring to ensure you're being effective. For most organisations it can easily bring a doubling of the effectiveness of their reach, and once you have a stable basis you can try out programs to help you with artistic and public connections.
